Drawing Attention Through Color in Web Design…???
Working with color can be so much fun. Color can set the mood and tone of a design. Color can make a design appear clean or messy. Another thing we can use color for is to draw attention to a desired piece of content or element.
In this post, we’ll go over the various way in which color can be manipulated to draw attention to something. Some of the examples will talk about repetitiveness, some about photography and others about how a lack of color can be a strategic thing too.
Let’s get started in analyzing how to draw attention through color.
Nursing bras, photography, and attention
There are a plenty of website designs out there that make use color in a strategic way. Color is so versatile and comes in all different shapes and forms. For instance, when I speak about color in design most people assume about things like text or buttons. We’ll get to that. For now, I want to talk about the less obvious way we color effects a design, through photos.
Storq is clothing store for pregnant women. Overall, the website doesn’t feature too many colors. However, on the product pages, the photos command attention. Part of it has to do with the fact the photos are large. The other part has a lot to do with the fact that the photos are the only elements on the page that have color in it.
The photos feature darker shades and similar shades too. Storq uses photography that fits right in with the overall design. They don’t use dramatic or stark colors in the photos to draw attention; that would be too much and unnecessary.
Neon or contrasting colors are not the only ones that can draw attention when thought through with the context of the design.